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Track
After you have followed all of the tips and designed an email marketing message, it
is always a good idea to investigate tracking options. You can compare tracking results
from various messages and campaigns.
Create different subject
lines or content within two messages then send both and track your
results.
Which message was opened more frequently?
Which message had more click-thrus to your site?
Which message resulted in the most sales?
Different subject lines can be tested.
Different types of content.
Determine if the images are being clicked
on.
Only with these results can you truly know how successful your message has been.
Do not base email marketing success on one, two or even three campaigns. Reviewing
the overall performance is important. Many factors can affect your results
when using
the internet; from filters, blacklists, and poorly written content to even major
events such as an election or power outage. It is important to track your campaigns
to
watch how they
develop over the long term.
Have a sign-up box on every page of your website and in your newsletter, check
out our
free tools section for advice on what to use.
If you think your emails campaign has not been successful or wondering if is
effective, call your customers to follow-up to ensure your message is received;
this is
a
great
way
to "up sell" as well as personalize your company image.
Check out various tracking products or services to track all of your email and
online message/advertising.
Continue to next step Deliverability
and
Email Checklist. |
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