| |
|
Design
There are many articles, statistics and opinions regarding the best format to
send
your
emails, so much infact that it
can become overwhelming.
Most importantly is your mailing list. Ask your contacts their email
format preference when they opt-in to your list. Email
marketing
software
varies,
allowing you to send in multiple formats (HTML, text only, both, etc).
Your campaigns should be a continuum of your existing marketing ideas and appearances.
The layout and design should be standard to try and meet various email clients
views. Check your message among different email cients to see how
it
displays. People don't always see the same
thing, even with the same email program. Some of the reasons may be:
(1) Individuals change the settings on their programs.
(2) A particular company or client group can reset their settings to a standard.
(3) A corporate firewall that turns all HTML e-mails into text e-mails to protect the company from viruses.
For optimum results message size should not exceed 40-50KB.
When you include images or logos confirm they appear in the end client.
There are two formats to insert images: an embedded or a hosted (referenced)
image.
Make sure your hyperlinks are live and have been tested.
Design your message with the preview pane in mind. Use the "above the fold"
area for "grabber type" text and HTML colors as well as the important content – the
offer,
the call to action, newsletter contents, etc so it can be seen immediately.
With text we recommend that you find ways to use white space to break-up your
copy and to emphasize key elements, such as headlines, bullet points and URLs.
White space is one of the many design tools you have at your disposal. Separate
all paragraphs with two carriage returns.
With HTML messages the sky is the limit for design options,
while ensuring the message is clean and easy to read.
Continue to next step Track.
|
|
|
